Rods & Reels

We carry a variety of surf and bay rod combos from brands such as Diawa, Sea Striker and Shakespeare. Our staff will set you up with the perfect rod - and the tackle to go with it. Our prices can’t be beat, and in most cases you’ll walk out the door with all you need - rod, reel, bait and tackle - for under $50.

From beginner to seasoned fisherman, we will guide you to the best fishing spots and give you real time advice on what’s running on the surf and the inlet.

Need to spool your reel? Broken rod tip? We can take care of that too.

Fishing Tackle

We’ve got the best stock of terminal tackles, lead weights and riggings for kingfish, bluefish, flounder, weakfish and striped bass. If sharking is your thing, you’ll find steel leaders and heavy test line. We also have a great selection of plugs, poppers and metal lures by SP minnow, Yozuri, Hopkins and KastMaster.

To complete your needs, we have fishing buckets, rod holders, live bait keepers, minnow traps, knives and more.

Live Bait, Frozen Bait, Plastic Bait

Live blood worms are kept fresh for the early bird fishermen, so come on in and get yours before heading out. Frozen bait on sale includes bunker, mackerel, salted clam, mullet, scented squid strips, and spearing.

We carry a full line of soft plastic bait including Berkley Gulp, Bass Assassin, Lunker City, and FishBites. Jig heads and buck tails, too!

We also have crab traps and all your crabbing supplies such as nets, hand lines, crab measures, and even crab crackers for when it’s time to eat!

… And so much more!

We’ve got the cheapest ice on the island! $2 per bag!

Quench your thirst with water and soda including Coke, Sprite, root beer, and Dr Pepper.

And finally, we get a lot of people asking for bike locks – so we have those as well for sale.

Don’t see what you need? Just ask our friendly staff. We’re here to make your beach vacation in Ocean City, NJ the best ever.